Early Careers Marketing

The Company

Sterling Thermal Technology (Sterling TT) is a renowned leader in heat exchanger design and manufacture. Their UK engineering facility in Bedfordshire plays a crucial role in advancing energy production technologies.

The Brief

To enhance the recruitment of graduates and apprentices for the Bedfordshire facility, the objective was to refresh marketing materials and messages, preparing for upcoming face-to-face events.

The Approach

Project Scoping Sessions:
Detailed discussions were held to finalize the brief, project plan, and resource allocation.

Interviews for Authentic Insights:
Conducted interviews with current graduates and apprentices to gather genuine quotes and develop case studies.
Engaged directors and senior leadership for overarching messaging and key quotes.

Design and Materials:
Created a versatile printed folder to include additional, updated information as needed.
Developed job advert templates and promotional graphics for LinkedIn.
Refreshed the careers section of the website, introducing new pages focused on early career

The Results

The materials produced were adaptable for various channels, such as exhibitions, the company website, LinkedIn, and recruitment advertisements. Key aspects highlighted included:

Mentorship from Experienced Engineers: Emphasised the invaluable experience graduates and apprentices gain from working alongside seasoned professionals.
Departmental Exposure: Showcased the opportunity for recruits to explore different departments, enabling them to shape their future careers based on informed decisions.
Vision for the Future: Conveyed Sterling TT’s commitment to innovative energy production and its role in creating a sustainable, greener future. Joining the company means contributing to significant projects in renewable energy.
Reusable Materials: Designed the printed materials for longevity. The folder was created with the capacity to add updated pages, ensuring its relevance over several years.

The Feedback

"Hannah listened to our requirements; made a clear project plan and kept us updated regularly of her progress. She managed all the challenges we presented to her professionally; dealt with our staff with kindness and direction, offering them re-assurance when needed during interviews. Our final product looks amazing and we are delighted."

Conclusion

The revamped early careers marketing strategy for Sterling TT not only increased applications but also effectively communicated the company’s vision and the unique opportunities it offers to potential recruits. This holistic approach ensured that all materials could be used across multiple platforms, providing a consistent and compelling message about the benefits of starting a career at Sterling TT.