Employer Value Proposition (EVP)

The Brief

Review and refresh the brand messages. Re-evaluate the relevance of company’s brand messaging from 2018.

Grow employer brand awareness. Enhancing the company’s visibility as an attractive employer in a competitive engineering market, in hard to recruit location.

Increase applications and candidate pipeline. Attracting more relevant candidates and building a robust talent pipeline at all levels and specialisms.

The Approach

Brand Workshop

Review of existing messages: evaluated the brand messages from 2018 to understand the historical context.
Future vision exploration: conducted exercises to envision the company’s future and where it aims to be in the market.
Current state analysis: Assessed the current state of the business to identify gaps and opportunities.

Revised Tone of Voice and EVP Messaging:

Developed a new tone of voice document to ensure consistency across all communications.
Identified key themes and messages to highlight the future direction, growth, and innovation in thermal engineering.

Campaign Development:

Highlighting future prospects: created a campaign showcasing the importance of thermal engineering in sustainable energy and the company’s growth prospects.
Work environment insights: emphasized the creative thinking and problem-solving opportunities available at STT.
Leadership and development: showcased access to experienced leaders within the company, highlighting learning and development opportunities.

Content Strategy for LinkedIn

Developed a comprehensive content strategy incorporating both videos and graphics.
Focused on storytelling to convey the company’s vision, culture, and opportunities.
Provided an ongoing calendar of content.
Created and published posts to promote recruitment activity and the employer brand.

The Results

High Engagement:

The LinkedIn campaign achieved high engagement from both employees and the broader market.
Increased interaction and positive feedback on the content shared, enhancing the company’s visibility and attractiveness as an employer.

Increased Applications:

Significant rise in relevant applications and an expanded candidate pipeline.
Successful filling of numerous job positions with high-quality candidates.

Positive Cultural Impact

The refreshed brand messages and engaging content had a positive impact on the company’s culture.
Employees felt more connected to the company’s vision and future direction, fostering a more motivated and cohesive workforce.

The Feedback

“"Hannah listened to our requirements; made a clear project plan and kept us updated regularly of her progress. She managed all the challenges we presented to her professionally; dealt with our staff with kindness and direction, offering them re-assurance when needed during interviews. Our final product looks amazing and we are delighted."