Marketing Director Recruitment

The Brief

The objective was to recruit a Marketing Director capable of leading the brand’s evolution and driving significant change within the consultancy. The ideal candidate needed extensive experience in brand development and market profile growth within the built environment.

The Approach

Extensive Market Mapping
Conducted comprehensive research to identify top marketing professionals with relevant expertise and leadership experience.

Five-Stage Introduction Campaign:
• Developed a bespoke landing page and created engaging videos tailored to the target audience.
• Crafted highly personalized emails to attract and excite potential candidates.

360° Referencing:
• Implemented thorough background checks and references to ensure the candidates’ credentials and fit for the role.

Multi-Step Interview Process:
• Organized a rigorous interview process that included:
• Initial screening interviews.
• In-depth interviews focusing on specific competencies.
• Board presentations to assess strategic thinking and vision.
• Psychometric testing to evaluate personality and leadership style.

The Results

The campaign’s success hinged on effectively communicating with senior marketers in their own language. Key outcomes included:

High Engagement:
• Over 80% of the targeted professionals responded positively to the campaign.
• All shortlisted candidates were highly engaged and open to the opportunity, despite not actively seeking new roles.
Efficient Process:
• Collaborating directly with the executive board streamlined the recruitment process.
• The entire project, from the initial brief to the start date (including a three-month notice period), was completed within six months.
Tailored Recommendations:
• Leveraged extensive market research and in-depth knowledge of marketing and senior leadership to provide tailored recommendations.
• Ensured the selected candidates aligned with Ridge’s ambitions and vision.

The Feedback

Hannah was very helpful, informative, structured, methodical I felt like she had a plan! Communication, mapping and definitely the prepositioning and landing of the candidate were done really well.

I am pretty certain that I would not have responded to an unsolicited approach from anyone else. Initial contact was really well done.